Nikon Imaging | Madagascar | Middle East and Africa

Product News

04-08-2015

Performance and precision powered by unparalleled optical innovation

The AF-S NIKKOR 24-70mm f/2.8E ED VR integrates the best of NIKKOR imaging technology to raise the bar for imaging quality and precision

MIDDLE EAST & AFRICA – From work to play, the new AF-S NIKKOR 24-70mm f/2.8E ED VR brings advanced NIKKOR optical innovation to photographers in the constant pursuit of imaging perfection, as announced today by Nikon Middle East & Africa FZE.

The lens is the first in the NIKKOR range to feature an aspherical Extra-low Dispersion (ED) glass element which effectively corrects various typical lens aberrations. Paired with an advanced Vibration Reduction (VR) system and improved high-speed autofocus, the AF-S NIKKOR 24-70mm f/2.8E ED VR enables brilliant photography across a diverse range of shooting conditions. The latest offering in NIKKOR’s arsenal of exceptional and versatile lenses is ready to expand the boundaries of Nikon FX-format DSLR performance, for photographers inspired by the beauty of photography from magnificent terrains to intimate portraits.

“The AF-S NIKKOR 24-70mm f/2.8E ED VR is made for the perfectionist photographer, representing the pinnacle of NIKKOR imaging optics,” says Narendra Menon, Regional head of Sales and Marketing, Nikon Middle East FZE. “The incorporation of an aspherical ED glass element is a triumph of NIKKOR innovation in optics, aiding in the refined and precise shooting for images with outstanding contrast and colour that is true to life. Both professionals and enthusiasts will find it a reliable and capable companion even in the most challenging shooting environments.”

AF-S NIKKOR 24-70mm f/2.8E ED VR Primary Features

• Push your DSLR to the limit

Be it to capture an intense expression for a portrait or the flashing bright lights in the midst of a cityscape, the AF-S NIKKOR 24-70mm f/2.8E ED VR with its 2.9x normal zoom, 24-70mm*1 focal-length range and f/2.8 maximum aperture is the capable companion to producing vivid, detailed resolution alongside natural blurring. Featuring a suite of cutting-edge NIKKOR optical components, the latest offering from NIKKOR is a high-performance lens designed to aid photographers in expanding the photography capabilities of their FX-format cameras.

• NIKKOR optics at its finest

The addition of an aspherical ED glass element sets a new benchmark for image quality, supporting true-to-life shots of twilight moments in the outback, or under the serene morning at a vast lake. Colour fringing is minimised, alongside the correction of a variety of lens aberrations, from lateral chromatic to spherical, as well as peripheral coma flare and distortion. Working together with the aspherical lenses, ED glass, and High Refractive Index (HRI) lens elements, image production is taken up a notch with every shutter fired. Images are also minimised from the effects of ghosting and flare, while retaining sharp details and resolution even as one aims for the luminous sun as it rises over the horizons, all made possible with the lens’ Nano Crystal Coat.

• Enhanced Target-Tracking & Stability

Powered by a VR system which provides an effect equivalent to 4.0 stops*2, the AF-S NIKKOR 24-70mm f/2.8E ED VR is made for the photographer constantly on the move. Discover crisp and sharp images from creative compositions in street photography or even as one shoots from a moving vehicle during a road trip. With the added option to shoot in NORMAL or ACTIVE modes, photographers are liberated with the freedom to capture action and moving subjects with or without a tripod, while enjoying the same effective image blur compensation.

When on the hunt for that perfect angle, a new Silent Wave Motor (SWM) accelerates autofocus performance speed by approximately 1.5 times, enabling higher accuracy in autofocus. Stable auto exposure is achieved with the adoption of an electromagnetic aperture mechanism even during high-speed continuous shooting.

• Designed for the adventurous

Designed to see photographers through challenging shooting conditions regardless of the environment, the AF-S NIKKOR 24-70mm f/2.8E ED VR performs equally well in both the studio and in the field. The movable parts of the lens barrel have undergone repeated shock testing and inspections to ensure durability and resistance to rapid temperature fluctuations.

A fluorine coating is also applied to the front and rear lens to effectively repel dust, water droplets, grease or dirt for easy maintenance on the move. These features allow photographers to carry on shooting unhindered by the elements and focus on capturing breath-taking images in the most exotic locations. Additionally, an elegant barrel design provides a grip that sits comfortably in the hand, while an improved weight balance supports long-duration and steady shooting.

Intelligent design marries the best of aesthetics and operability. The new AF-S NIKKOR 24-70mm f/2.8E ED VR represents impeccable optical performance to readily complement the extensive NIKKOR range. I am the pinnacle of precision.

1 When attached to a DX-format DSLR, the angle of view is equivalent to that of a lens with a focal length of 36-105 mm in FX/35mm format.

2 Measured in accordance with CIPA standards using a FX-format DSLR camera. Measured at the maximum telephoto position in NORMAL mode.

Availability

The AF-S NIKKOR 24-70mm f/2.8E ED VR will be available in August 2015. For more information on the new AF-S NIKKOR 24-70mm f/2.8E ED VR, and other Nikon products, please visit http://www.nikon-mea.com.

About the NIKKOR brand

NIKKOR (http://www.nikkor.com) is Nikon's brand of photographic lenses. The NIKKOR name arose from adding "r", a common practice in the naming of photographic lenses at the time the name was established, to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established.

In July 2015, Nikon announced its milestone achievement of 95 million in total production of NIKKOR lenses for Nikon interchangeable lens cameras.

Nikon's line-up of lenses for cameras with interchangeable lenses currently consists of more than 90 types of lenses, including ultra-wide-angle to super-telephoto lenses, fisheye lenses, zoom lenses, micro lenses, and PC-E lenses that support a wide variety of applications, as well as 1 NIKKOR lenses for advanced camera with interchangeable lenses. More information and contents on NIKKOR lenses is also available with the NIKKOR & ACC app (for iPad and Android™ tablets).

About Nikon

Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit http://www.nikon-mea.com. Connect with Nikon and other photographers on Facebook at https://www.facebook.com/NikonMEA and get the latest news and information from Twitter by following @Nikonmea.

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