The website also features the newest addition to the diverse and extensive NIKKOR line-up, the AF-S NIKKOR 24-70mm f/2.8E ED VR, which will be among the first lenses to be highlighted on the website. Set in the majestic deserts of Jordan, the lens and its cutting-edge optical innovation captures incredible details of the intricate stronghold of Petra and the imposing aura of the desert. Visitors to the website will be able to experience up close in high-resolution as they learn more about this remarkable lens, alongside other NIKKOR lenses, as each photographer shares a story meticulously entwined into the details of their intended shots. The featured collection is also accompanied by behind-the-scenes videos and interviews, offering an exclusive peek into the storytelling process of some of the world’s best photographers.
Visitors of the website will also find themselves enthralled by the myriad of destinations from all across the world as they discover more stories from behind the lens. From the iconic Paris, to the culture-rich Chiang Mai, the featured photographers share and present the colours of the local life and destination in each shot with their respective NIKKOR lens of choice.